Издательский Центр Аква-Терм

China Engineering #1, January 2010

01 февраля 2010

Dear Friends!

We all too often remind each other, both in our professional and private lives, of the importance of being open-minded and keeping up with the ever so rapidly developing world. We have decided it would be appropriate to mark the last year of this exciting decade by following the trend that defined it – taking a step towards China.

To introduce the first edition of China Engineering let us indulge a little in talking about ourselves. We have found ourselves in a curious situation – on one hand our partners and associates from Eastern Europe and Russia were loosing sleep over the impossible task of conducting business in China without having to compromise on originally adopted values and standards. On the other, their Chinese counterparts have run out of ways to reach customers in the West. Thus it became apparent that the almighty World Wide Web and the exponentially growing number of trade fairs in heating industry are not being very effective in bringing the products closer to where they are demanded. We have created this magazine to bridge that gap and to help our readers navigate through the difficult world of heating, water supply and water purification equipment in China.

In each edition we will publish a market review article aimed at shedding some light on the recent trends in the industry and providing what we hope is a useful advice to you. The feature article in this the first edition offers a practical step-by-step guide to importing from China. It has been written keeping in mind common mistakes and omissions that are capable of destroying your chances of building profitable business. The Chinese mentality and traditions are vast and fascinating and tend to be very problematic for an outsider to grasp. Understanding your business partner’s way of thinking is undoubtedly a key to successful negotiations and relationships. This understanding can be achieved only by studying the past and the present trends of this once great country. In our NEWS section, we will deliver to you a snapshot of the recent developments in the heating, water supply and water purification market sector and, more broadly, on China.

Finally, and perhaps most importantly, we have invited several recognized manufacturers from China to introduce themselves to our readers. In the pages of this magazine you will find profiles written by the market leaders, innovators and companies that have demonstrated impressive performance over the last years.

We wish you to remain strong in all aspects of your business and achieve success in each and every one of your new beginnings in the year 2010.

Chief Editor
Anastasia Belikova

Опубликовано: 09 апреля 2010 г.


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